Employee poster campaign.
United Way
DDAP
Face The Music
The Department of Drug and Alcohol Programs, in cooperation with our Lottery client, were looking for a new campaign. This music-driven idea focuses on the denial people with gambling addictions are often in. The client went in a different direction, but I thought it was worth sharing.
Idea Written Into Song: People with gambling addictions often fuel the “lose-play-lose more”downward spiral by denying reality and ignoring the reality around them. They talk themselves into believing they are on the verge of a big win and that their losing streak is not permanent. The song “Rough Patch” underscores this common rationalization.
La Tourangelle
Based in Saumur, France, the 150 year-old family-owned oil mill needed a 10th anniversary campaign to celebrate their location in the United States. They still sell the posters to this day and I still use their delicious oils.
DePaul University
Ad campaign touting the real-world experience of their professors.
PA Lottery
i-Lottery
The Lottery client was rolling out their mobile games, so using the iconic sandwich board used at retailers made a lot of sense for these minimalistic posters.
Winner Awareness
I love a campaign with serial spots. Along with tiaras and sashes. I only wish we did it in the social age.
Cloud 9
Halloween
Holiday
Over the last two decades, I have had the pleasure of doing many of the Holiday POS, OOH and Social posts. As they say, nothing says the holidays like Scratch-Offs. Here are a few.
Here is a “low-budget” holiday social post. This is all custom illustration, engineering, shooting and editing. All on our dining room table.
ALCOSAN
ALCOSAN Booth Concept
The client needed a new convention booth design.
Summer Sweeps Design
A design for their Summer Sweepstakes designed to increase engagement for a six-week period.
The thought was to break out each of the characters for each of the weekly promotions. This is a quick rough I put together to give an idea of how it could work.
Campaign Concept – Let’s Look Up-River
Let’s give people a glimpse into the future of a clean three rivers.
Covestro
Covestro, formerly Bayer Material Science, wanted us to create compelling and differentiated creative for the Pittsburgh Airport venue. We wanted to communicate who they are and what they do in a way that was unexpected, relevant to the venue and a departure from the usual corporate sponsor dryness. So we exploited the greatest fear of air travelers – misbehaving kids.
We were excited to be informed …
Covestro is now rolling out this creative in Germany
and looking at other airport venues around the world.
The Problem Polymer
This concept based on a character who’s a bad little polymer, and Covestro is working to make him behave the way he should. Out of the category tone for sure, but that could be a good thing. This idea would sing in social.
South Carolina Tourism
Tourism Campaign
The client needed to put a little twist into their “Discover” campaign. This idea turns the possibility of a negative into a surprising, fun and uplifting positive. Just like what you might find, right when you’re not looking, in South Carolina.
Sobieski
Key2BS
Sobieski is made from 100% pure rye which gives it distinctive body and taste yet smooth finish. This purity is the key to figuring out what is B.S. and what is the truth.
PNC / Seriously Financial
In banking, the days of free toasters have been over for a while. Instead, most banking institutions have replaced give-aways with a canned “friendship” to gain your confidence and your business. This campaign is drawing a line in the sand and redefining the relationship. We know, you don’t need a friend. You need people whose only interest is looking after your hard-earned. People who are as serious about your money as you. Interestingly, the campaign delivers dividends in humor.
