Cooper tires are the tires for life’s every day road trips. But not everyone’s every day road trips are necessarily average, everyday road trips. This set of short documentaries features people who swear by Cooper tires to accomplish their unique, every day road trips. And if Cooper tires can handle their every day, they can handle yours too.
The Wellness Plus campaign was a way to differentiate Rite Aid from the competitors by helping our consumers focus on achieving wellness. This was designed to appeal to consumers in the front of the store with beauty offerings and a strong rewards program as well as highlighting services and elevating the patient experience in the pharmacy.
Rite Aid saw an opportunity to give back and we were excited to help. KidCents is a round-up program designed to support organizations who champion the wellness of kids. And what a difference it made on all of us. I’ll never forget working on this project. And yes, the butterfly in the video was a very happy accident.
Employee poster campaign.
The Department of Drug and Alcohol Programs, in cooperation with our Lottery client, were looking for a new campaign. This music-driven idea focuses on the denial people with gambling addictions are often in. The client went in a different direction, but I thought it was worth sharing.
Idea Written Into Song: People with gambling addictions often fuel the “lose-play-lose more”downward spiral by denying reality and ignoring the reality around them. They talk themselves into believing they are on the verge of a big win and that their losing streak is not permanent. The song “Rough Patch” underscores this common rationalization.
The Lottery client was rolling out their mobile games, so using the iconic sandwich board used at retailers made a lot of sense for these minimalistic posters.
I love a campaign with serial spots. Along with tiaras and sashes. I only wish we did it in the social age.
Over the last two decades, I have had the pleasure of doing many of the Holiday POS, OOH and Social posts. As they say, nothing says the holidays like Scratch-Offs. Here are a few.
Here is a “low-budget” holiday social post. This is all custom illustration, engineering, shooting and editing. All on our dining room table.
The client needed to put a little twist into their “Discover” campaign. This idea turns the possibility of a negative into a surprising, fun and uplifting positive. Just like what you might find, right when you’re not looking, in South Carolina.
In banking, the days of free toasters have been over for a while. Instead, most banking institutions have replaced give-aways with a canned “friendship” to gain your confidence and your business. This campaign is drawing a line in the sand and redefining the relationship. We know, you don’t need a friend. You need people whose only interest is looking after your hard-earned. People who are as serious about your money as you. Interestingly, the campaign delivers dividends in humor.
Retro-Style packaging designs.
“Every Man for Himself” Gold Addy Winner, 2017
