In banking, the days of free toasters have been over for a while. Instead, most banking institutions have replaced give-aways with a canned “friendship” to gain your confidence and your business. This campaign is drawing a line in the sand and redefining the relationship. We know, you don’t need a friend. You need people whose only interest is looking after your hard-earned. People who are as serious about your money as you. Interestingly, the campaign delivers dividends in humor.
This campaign could be fully integrated – down to the pins for the tellers.