B2B Campaign
Capital BlueCross
Cooper Tire
Lots of POS, Video and Social for Cooper Tire. Here is a sizzle real of some of the work.
PA Lottery
i-Lottery
Winner Awareness
I love a campaign with serial spots. Along with tiaras and sashes. I only wish we did it in the social age.
Cloud 9
Halloween
Holiday
Over the last two decades, I have had the pleasure of doing many of the Holiday POS, OOH and Social posts. As they say, nothing says the holidays like Scratch-Offs. Here are a few.
Here is a “low-budget” holiday social post. This is all custom illustration, engineering, shooting and editing. All on our dining room table.
All-Clad
Recipe for Disaster
I always loved this idea. Now is the perfect time to give it a little more life.
PA Lottery / Gus
Furry. Inherited. And lovable.
The “Gus: The Second Most Famous Groundhog in Pennsylvania” Campaign was created when we pitched the Lottery account, and it won the business. Inherited from the team who created it (for who I still have great respect), it was a lot of fun to carry it on throughout the years. A puppet at first (the “Poconos” spot below), times and tech changed, so we brought him into the CG world. It was important to create a balance – designing Gus’ look to be different enough from the puppet, and still holding on to the character’s existing caché. Below are some of the sketches and retouches I did while working with the 3d vendor, and then some of the resulting spots. I really enjoyed being a brand steward with this little guy for the last two decades+.
Covestro
Covestro, formerly Bayer Material Science, wanted us to create compelling and differentiated creative for the Pittsburgh Airport venue. We wanted to communicate who they are and what they do in a way that was unexpected, relevant to the venue and a departure from the usual corporate sponsor dryness. So we exploited the greatest fear of air travelers – misbehaving kids.
We were excited to be informed …
Covestro is now rolling out this creative in Germany
and looking at other airport venues around the world.
Critter
Rite Aid
A couple of years before I started at MARC USA, Rite Aid signed us on as AOR. There was an incredible amount of work going through the shop. As much as I would love, most of the work I did would not make a portfolio. However, I value this time of my career so much because it’s where I learned about collaboration, leadership and followership, and the importance of doing the “non-sexy” work. No TV for me at this point. Mostly circulars, brochures, point-of-sale and trade show videos. But I learned quickly if you think the work is uninteresting, then that’s how it will turn out – uninteresting. And not to get sappy about it, but the clients who we got to know, and in our own way love, really needed this work. For the client, the work was a failure if we let them down in any way. For the agency, it strengthened relationships (internally and with clients), and kept the lights on. For this experience, I will always be grateful.
RA Wellness Plus
The Wellness Plus campaign was a way to differentiate Rite Aid from the competitors by helping our consumers focus proactively on achieving wellness. This was designed to appeal to consumers in the front of the store with beauty offerings and a strong rewards program as well as highlighting services and elevating the patient experience in the pharmacy.
RA KidCents
Rite Aid saw an opportunity to give back and we were excited to help. KidCents is a round-up program designed to support organizations who champion the wellness of kids. And what a difference it made on all of us. I’ll never forget working on this project. And yes, the butterfly in the video was a very happy accident.
PA Lottery / Simple Names
The PALottery decided to simplify the names of their number games. Having experience with a complicated last name, I thought this simple idea would be a fun approach.
And let there be no doubt, I’m only too happy to do whatever it takes to get the idea across. Here is the rough I did to prove it. And yes, that’s me in a wig.
PA Lottery / Lottery LOVE
The Lottery wanted to unveil a new brand campaign leveraging the news of their 50th anniversary. But we didn’t just want to spread awareness, we wanted it to mean something. After all, you have people enjoying something for 5 decades, you’re doing something right. With too many pieces to show, this was a fully integrated marketing effort telling our players’ stories and encouraging them to freely fly their Lottery-loving freak flag.
PNC / Seriously Financial
In banking, the days of free toasters have been over for a while. Instead, most banking institutions have replaced give-aways with a canned “friendship” to gain your confidence and your business. This campaign is drawing a line in the sand and redefining the relationship. We know, you don’t need a friend. You need people whose only interest is looking after your hard-earned. People who are as serious about your money as you. Interestingly, the campaign delivers dividends in humor.
