I had an 11th hour idea – and we made it into an integrated campaign able to push boundaries and reach a younger audience, all while developing a strategy behind it. I remember writing the Laundry script from about a dozen different angles. At the end of the day, fear of missing out on the possibility of a win (wrapped in humor) won the day. It was so much fun writing scripts on this. I still have a bunch in my back pocket.
Laundry
Before the client would agree to shoot, they said they’d feel better if we did a short round of testing to make sure there weren’t any landmines. Without a budget, what do you do? You build a partial set and convince your kind neighbor with a bottle of Scotch to play the talent. He did a great job. And thankfully, the spot tested very well.
Lights Out
Sometimes it’s necessary to use unconventional tools to help the process. I created this little Blender animation for a discussion regarding the placement of the tickets within the approved location.
Vacuum
Ride
Tickets this fun
take on a life of their own.
And so has this campaign. Here are some concept frames for another spot. It was where one of the tickets were having a nightmare about the demise of the other ticket. The Halloween ticket being introduced was a foreboding giant who’s also bad news for the Lucky Day ticket. I share it only because I laugh a little every time I play it in my head.
Here is a test using Blender for a potential mobile AR experience. The ticket would act as an image target to trigger the 3d animation.