Face The Music
The Department of Drug and Alcohol Programs, in cooperation with our Lottery client, were looking for a new campaign. This music-driven idea focuses on the denial people with gambling addictions are often in. The client went in a different direction, but I thought it was worth sharing.
Idea Written Into Song: People with gambling addictions often fuel the “lose-play-lose more”downward spiral by denying reality and ignoring the reality around them. They talk themselves into believing they are on the verge of a big win and that their losing streak is not permanent. The song “Rough Patch” underscores this common rationalization.
