Covestro, formerly Bayer Material Science, wanted us to create compelling and differentiated creative for the Pittsburgh Airport venue. We wanted to communicate who they are and what they do in a way that was unexpected, relevant to the venue and a departure from the usual corporate sponsor dryness. So we exploited the greatest fear of air travelers – misbehaving kids.
We were excited to be informed …
Covestro is now rolling out this creative in Germany
and looking at other airport venues around the world.
The Problem Polymer
This concept based on a character who’s a bad little polymer, and Covestro is working to make him behave the way he should. Out of the category tone for sure, but that could be a good thing. This idea would sing in social.
