DBS EXPERIENTIAL PORTAL
Challenge:
Deeplocal is looking to fill roles for an Associate Creative Director along with an Experiential Designer. While my initial conversations have been positive, I believe there is still uncertainty in choosing me for either of these roles. Ultimately, I would like to add ease and confidence in the decision for my employment with Deeplocal.
Strategy:
With anecdotal notes about my childhood mixed with personal and client projects, I made an imaginary experiential space. A place where you can get a glimpse of where I came from as well as how I think, all wrapped up in an experiential environment of its own with the goal of a better understanding of my qualifications, abilities and interest in joining the team at Deeplocal. Sure, it’s a little indulgent since everyone has a story to tell, but this is just a way for you to get to know me a little better.
Welcome to a little visit inside my big head.
THE MORE WE LEARN ABOUT EACH OTHER,
THE MORE WE CAN REALIZE HOW MUCH WE ARE ALIKE
The space
A dedicated space filled with six focal points – each with its own related experience. Most of these are built into the walls, but could be free-standing pieces. For now, they will remain between my ears.
The curb appeal
An installation equipped with projection or OLED (or QLED) screen featuring passing traffic, a marching band and a herd of buffalo.
Real paint to be used on tear-away paper that is fed into the curb.
The experience can be viewed by other visitors through cameras trained on the volunteer.
The details
Multi-sensory effects of wind, sound effects and a rumble seat providing vibration in the sitting area as “traffic” passes by, challenging the visitor.
The painted address can be kept as a keepsake or displayed on a wall just outside the installation.
This experience could also be digital using VR goggles.
Ice Cream for the bold
Visitors can try the “Tray Challenge” for a well earned and much deserved ice cream treat.
Record breaking times and action shots can be shared out on social channels.
Make your Woody yours
An interactive display lets visitors design their own finishes and color combinations of their Woody Alarm Clock.
Visitors can also peruse through the detailed schematics and various techniques used in the making of a Woody Alarm Clock.
Enthusiasts can also order any one of over 50 Woody Alarm Clock t-shirt designs and other Woody merch and have them shipped anywhere in the world.
Show your Andy
An interactive photo booth allows visitors to show off their inner Andy.
Images can be shared on social and displayed on digital wall.
Also, “notes to Andy” for well-wishers to share their thoughts on him would also be posted on social channels.
With
An interactive display would offer visitors the chance to celebrate their own “with-ness” and share it online.
Giving the visitors the ability to dive in deeper, a review of some of the optional hidden symbolism in their personalized “With” piece would be available.
More background videos and timeline also on view.
Straw Opera
Visitors are invited to sample a gallery of
Straw Opera stories.
Proximity sensor headphones with indoor positioning tech combined with head-tracking trigger audio to pick up on a story as it loops.
Promotional offer for yearly subscription would be made available.
THANKS FOR VISITING – AND LET’S TALK ABOUT THOSE OPEN ROLES.
A sincere thanks for your time in reviewing this little glimpse into my head. I hope it will serve as a catalyst for more conversations
between us and our shared goal of great outcomes through thoughtful collaboration and creativity.
