RA Wellness Plus
The Wellness Plus campaign was a way to differentiate Rite Aid from the competitors by helping our consumers focus on achieving wellness. This was designed to appeal to consumers in the front of the store with beauty offerings and a strong rewards program as well as highlighting services and elevating the patient experience in the pharmacy.
RA KidCents
Rite Aid saw an opportunity to give back and we were excited to help. KidCents is a round-up program designed to support organizations who champion the wellness of kids. And what a difference it made on all of us. I’ll never forget working on this project. And yes, the butterfly in the video was a very happy accident.
