The Lottery wanted to unveil a new brand campaign leveraging the news of their 50th anniversary. But we didn’t just want to spread awareness, we wanted it to mean something. After all, you have people enjoying something for 5 decades, you’re doing something right. With too many pieces to show, this was a fully integrated marketing effort telling our players’ stories and encouraging them to freely fly their Lottery-loving freak flag.
Results: Delivered 44 million impressions on average per month. Winner of Digital Media Coordinated Campaign Excellence / 2022 NASPL/WLA CONFERENCE
Lottery Love 2.0
Our second year into the campaign brought higher goals to engage light and non-players, which led to a stronger call-to-action to give it a try – “Try it. Love it.” Lottery Love remains a powerful, flexible umbrella brand campaign that spans the entire portfolio — across digital and physical touchpoints fitting naturally into the Found Fun and Conversation Starter Demand Spaces.
