An ongoing original project that I have conceived independently in my spare time. The initial goal was to add to my portfolio a body of work that illustrates my thinking from the ground up. From product design through prototypes all the way to getting it on shelves and online. All marketing and advertising touch points, traditional, social, guerrilla and anything else I can think of will be folded into my portfolio of work. The great thing about doing this is that I am the client so the only ideas that will be killed are those that I cannot afford. And, if it happens to take off, I could become a proud business owner.

“Wake up with a Woody Alarm Clock” is the main theme line throughout all of the communications. …

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