Uncategorized – DAVID SEMAN

TAS Consulting

Fill in the blanks

TAS Consulting is a premium research service that goes way beyond anything you can find online about any particular subject you may be interested. And when the people you go to for answers run out of answers, you should definitely keep TAS in mind to help you fill in the blanks. This is part of an overall campaign focused on bartenders who may not have the information you need. This bar coaster, which begins as a redacted curiosity, launches into layers of Augmented Reality directing you where to go to get some clarity.

PA Lottery / Lottery LOVE

The Lottery wanted to unveil a new brand campaign leveraging the news of their 50th anniversary. But we didn’t just want to spread awareness, we wanted it to mean something. After all, you have people enjoying something for 5 decades, you’re doing something right. With too many pieces to show, this was a fully integrated marketing effort telling our players’ stories and encouraging them to freely fly their Lottery-loving freak flag.

https://vimeo.com/797726472/acb7cb6bd5?ts=0&share=copy

PAL_LL_Nails 30tv.mov (https://vimeo.com/797726472/acb7cb6bd5?ts=0&share=copy)

Lottery Love: Nails

https://vimeo.com/1084057763?share=copy#t=0

PA Lottery “Hedges” 30 (https://vimeo.com/1084057763?share=copy#t=0)

Lottery Love: Hedges

https://vimeo.com/1099070618?share=copy

Lottery Love: Omnibus

https://vimeo.com/1099984993?share=copy#t=0

LL_When I Play Demo (https://vimeo.com/1099984993?share=copy#t=0)

“When I Play” Demo

Results: Delivered 44 million impressions on average per month. Winner of Digital Media Coordinated Campaign Excellence / 2022 NASPL/WLA CONFERENCE

Lottery Love 2.0

Our second year into the campaign brought higher goals to engage light and non-players, which led to a stronger call-to-action to give it a try – “Try it. Love it.” Lottery Love remains a powerful, flexible umbrella brand campaign that spans the entire portfolio — across digital and physical touchpoints fitting naturally into the Found Fun and Conversation Starter Demand Spaces.

https://vimeo.com/1106449351

TiLi, Trying Spree

TiLi. Verge

TiLi. Bob

TiLi. Oyster

TiLi. New Hat

Cooper Tire

Lots of POS, Video and Social for Cooper Tire. Here is a sizzle real of some of the work.

https://vimeo.com/1100900668?share=copy#t=0

marcusa_sizzleF (https://vimeo.com/1100900668?share=copy#t=0)

Cooper Tire Work

United Way

Employee poster campaign.

PA Lottery

i-Lottery

The Lottery client was rolling out their mobile games, so using the iconic sandwich board used at retailers made a lot of sense for these minimalistic posters.

Winner Awareness

I love a campaign with serial spots. Along with tiaras and sashes. I only wish we did it in the social age.

https://vimeo.com/110392408?share=copy

Eye

https://vimeo.com/110392410

Workman

https://vimeo.com/110392578

Garage Band

https://vimeo.com/110392579

Fishing

Cloud 9

https://vimeo.com/1100855372?share=copy#t=0

paLottery_cloud9_shoot (https://vimeo.com/1100855372?share=copy#t=0)

Scratch-Off TV – Behind the scenes and the spot.

Halloween

https://vimeo.com/1100616888?share=copy#t=0

PA Lottery Gravesite Games 2021 PALV7000W Stereo – Web level (https://vimeo.com/1100616888?share=copy#t=0)

A fun little Digital Video based on a classic Halloween trope.

Holiday

Over the last two decades, I have had the pleasure of doing many of the Holiday POS, OOH and Social posts. As they say, nothing says the holidays like Scratch-Offs. Here are a few.