Category: Uncategorized

The Lottery wanted to unveil a new brand campaign leveraging the news of their 50th anniversary. But we didn’t just want to spread awareness, we wanted it to mean something. After all, you have people enjoying something for 5 decades, you’re doing something right. With too many pieces to show, this was a fully integrated marketing effort telling our players’ stories and encouraging them to freely fly their Lottery-loving freak flag.

https://vimeo.com/797726472/acb7cb6bd5?ts=0&share=copy

https://vimeo.com/1084057763?share=copy#t=0

https://vimeo.com/1099070618?share=copy

https://vimeo.com/1099984993?share=copy#t=0

Results: Delivered 44 million impressions on average per month. Winner of Digital Media Coordinated Campaign Excellence / 2022 NASPL/WLA CONFERENCE

Lottery Love 2.0

Our second year into the campaign brought higher goals to engage light and non-players, which led to a stronger call-to-action to give it a try – “Try it. Love it.” Lottery Love remains a powerful, flexible umbrella brand campaign that spans the entire portfolio — across digital and physical touchpoints fitting naturally into the Found Fun and Conversation Starter Demand Spaces.

https://vimeo.com/1106449351

Lots of POS, Video and Social for Cooper Tire. Here is a sizzle real of some of the work.

https://vimeo.com/1100900668?share=copy#t=0

Employee poster campaign.

Based in Saumur, France, the 150 year-old family-owned oil mill needed a 10th anniversary campaign to celebrate their location in the United States. They still sell the posters to this day and I still use their delicious oils.

i-Lottery

The Lottery client was rolling out their mobile games, so using the iconic sandwich board used at retailers made a lot of sense for these minimalistic posters.

Winner Awareness

I love a campaign with serial spots. Along with tiaras and sashes. I only wish we did it in the social age.

https://vimeo.com/110392408?share=copy

https://vimeo.com/110392410

https://vimeo.com/110392578

https://vimeo.com/110392579

Cloud 9

https://vimeo.com/1100855372?share=copy#t=0

Halloween

https://vimeo.com/1100616888?share=copy#t=0

Holiday

Over the last two decades, I have had the pleasure of doing many of the Holiday POS, OOH and Social posts. As they say, nothing says the holidays like Scratch-Offs. Here are a few.

ALCOSAN Booth Concept

The client needed a new convention booth design.

Summer Sweeps Design

A design for their Summer Sweepstakes designed to increase engagement for a six-week period.

Campaign Concept – Let’s Look Up-River

Let’s give people a glimpse into the future of a clean three rivers.

Packaging

Retro-Style packaging designs.

ConairMAN Saleskit Book

“Every Man for Himself” Gold Addy Winner, 2017

Woody Alarm Clocks: Wake up with a Woody.

Mackinaw Spiffyball

This is a gentleman’s football for the couch made of mismatched wool using “reclaimed fabric from the ugliest jackets on earth.” I can get 11 sections out of a 42 regular.

Straw Opera

This is a new, minimal way for storytelling. It will be a subscription offering of one story a week and some fun extras throughout the year for birthdays and holidays. It combines writing, editing, sound and music design, animation, and laser cutting. All wrapped in a package that looks good on the shelf, made of renewables and when combined with the latest tech, serves up a nice bedtime story. Duration is about a minute and a half on average. I hire real talent for the storytelling voiceovers.

Logos

https://vimeo.com/1107869808?fl=tl&fe=ec